A new Find Your Friends ad Apple dropped Friday connects the Find My universe with the Star Wars universe, as Boba Fett uses his iPhone 15 in the video to locate fellow Mandalorians in a crowded mall. Or wait, maybe it’s a convention center.
Yeah, it’s a guy in homemade Mandalorian battle gear going off to find like-minded nerds at a raucous Star Wars convention. It’s pretty funny.
iPhone 15 Precision Finding guest stars in Mandalorian dance video
At nearly 3 minutes in length, Apple’s new “Find Your Friends” ad is longer than many Apple TV+ trailers for new movies and TV shows. And unlike some of those trailers, it tells a coherent and amusing story. And it arrives in time for unofficial Star Wars day, May the Fourth.
As a soundtrack of “All My Friends” by Channel Tres cranks up and we see a contemporary apartment, a voice not unlike young Mark Hamill’s (aka Luke Skywalker) calls out for “Leia.”
Right away it’s clear that this Leia is a princess, but not one who will appear in a metal bikini wearing chains. It’s a fluffy white cat being called to breakfast.
Apple Find Your Friends ad: Bargain-basement Boba Fett
The caller laying down the food bowl is Boba Fett, or so he wishes to seem, as he hastily prepares to depart for a busy day. The costume is accurate but decidedly homemade. He checks his pockets.
“Keys, phone, thermal detonator …” He pats his trusty iPhone 15 in a holster and then he’s out the door.
From there it’s mostly this guy walking with purpose to the soundtrack’s jaunty beat through what looks like suburban Los Angeles. He stops in an old-school donut shop for an iced beverage. Then he rides a bus, texting with friends and getting his cape stuck in the door on the way out. He strides straight through a gaggle of guys in suits with raised eyebrows.
And it’s funny because he’s a bargain-basement Boba Fett. The character first appeared in The Empire Strikes Back (1980) and in subsequent Star Wars-related TV series his ilk grew.
Eventually our Boba wanna-be arrives at a mall-type location. He begins passing tiny Jawas, Storm Troopers and even a Leia with a skinny dog dressed as an Imperial AT-AT Walker on a leash. He’s come to the right place.
Star Wars cantina gone supernova
Then he gets inside the venue and it’s like every Star Wars movie and series crash-landed in the same place, possibly a super-sized Mos Eisley Cantina (and of course everybody lived except maybe a bunch of Storm Troopers). It’s a madhouse, so it’s hard to find his friends. Obviously, he turns to iPhone 15 and the Precision Finding feature in Find My.
And so it dutifully points him along The Way, as a Mandalorian might put it. Soon he’s knocking helmets with identically outfitted brethren. And they line up in formation, banging fists to chest in salute and nodding rapidly in time with the tune.
A final shot briefly falls silent as the formidable phalanx rises up an escalator with an inflatable Death Star hanging from the ceiling in the background.
As they arrive together, the music returns for a final flourish, with Tres repeating the key line, “I wanna see all my friends at once.”
All in all, that’s a pretty entertaining Apple Find Your Friends ad. Thanks for showing us the Way, Cupertino.
Watch Apple’s ‘Find Your Friends’ video:
